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Case study · Social media

Celestial Clarity

The tarot and clarity coaching brand of Chessta Sharrma, who has been reading cards for over eight years and guides people on love, soulmates and relationships. We manage her Instagram.

Celestial Clarity Instagram profile photo of Chessta Sharrma
Client

Celestial Clarity

Industry

Tarot and life coaching

What we did

Social media management

Platform

Instagram

The brief

For a coach, the person is the brand. People choose a reader they feel they can trust, so the Instagram needed to show Chessta herself, speaking directly to the questions her audience is already asking, and do it consistently.

Reels that start with the question

Every Reel opens with a bold on-screen hook taken from the questions her audience asks, in the Hinglish they actually speak: "Pyaar hai… ya sirf zaroorat?", "They miss you… but do they show it?", "Tum unke dil mein ho… ya sirf chat box mein?"

The hook stops the scroll in the first second, and Chessta's calm, face-to-camera delivery does the rest. The grid stays recognisable at a glance: same framing, same bold caption style, different question each time.

Grid of Celestial Clarity Reels with bold text hooks

Trust built into the profile

Testimonials sit in pinned highlights at the top of the profile, so anyone checking her out before booking a reading sees what clients say first.

Topics are planned ahead and posted on a steady rhythm, so followers always have a reason to come back.

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